Promoting your book – don’t forget the index!

One of the fun things about being an indexer is being invited along to launch events and other activities related to the books you index. Last night I went to Oxford to hear Carlton Reid talk about Roads were NOT built for cars to Cyclox, a cycle campaign group. And, of course, it was a great talk. However, one of Carlton’s selling points for his book is …. the index. Look, he’s put it on a little promo card that he hands out.

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And as he’s sold out of the first printing of the book already, it must work, right?

Great to be in Oxford as always. The location of the talk, St Michael’s in the Northgate, was the church where my marriage banns were read out. But I wasn’t married there. Cycling in Oxford is something touched with sadness for meĀ because, just after I left, my ex-flat-mate was killed while riding her bike near Magdalen College. So if any of the campaigning that Cyclox do stops another death of a young person, it will have been worth it.

 

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